
Soft Pinch Liquid Blush
Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.

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Blush FAQs
What is the purpose of blush?
Blush is used to perk up cheeks with a healthy-looking flush of color, resulting in a more vibrant, fresh-faced look. It also helps add dimension to your face!
Can I apply Soft Pinch Liquid Blush over liquid foundation? What about over powder foundation?
Yes and yes. Soft Pinch Liquid Blush was made for layering; it applies and blends seamlessly over both liquid and powder formulas without disturbing what’s already there!
Can I wear Soft Pinch Liquid Blush without foundation?
Yes! Soft Pinch Liquid Blush applies beautifully over bare skin as well as over foundation.
How long does Soft Pinch Liquid Blush last?
Soft Pinch Liquid Blush was made to keep up with you all day, with long-lasting color that stays true and doesn’t fade.